Shakespeare

Always choose the lead casket. Look beyond the obvious to discover the substance of social media as part of marketing a web site. Bassanios Remember, Bassanio chose the lead casket – the one that contained Portia’s image and, so, beat out his two other competitors.Why? He looked deeply – beyond the obvious. It wasn’t about gold or silver or lead. It was about interpreting the casket inscriptions and applying them to his decision. And, as we now know, Bassanio made the right choice. He used analysis, logic and a deeper view of the options in front of him. Bassanios, in the world of social marketing, are, by nature, pragmatic. They listen. They employ logic. They are pure of heart. They see truth and value to produce the most positive outcomes, whether it’s winning the hand of a fair maiden or driving site traffic. On social sites, the Bassanios provide good, useful information – something worth reading – something to make the lives of followers better.Their actions are driven by passion for open dialogue and exchange, a commitment to real engagement. They deliver information transparency, not information designed to generate leads or drive traffic to their sites. These pragmatists recognize that they’ll build a following through social marketing by helping their readers. Stop the hype. These off-site marketers engage their demographic with good information, based on helping others. They recognize that social media isn’t gold or silver – it’s practical when used properly.  www.digitaldaya.com