Shakespeare

Jump Ahead 400 Years and Let’s Get Freudian Freud, Carl Jung and other early psychotherapists relied heavily on symbolism to develop their theories of what motivates humans to action. The three caskets that appear in The Merchant of Venice also provided a great deal of insight for Freud. Freud carries on the fascination with the story by building a detailed analysis of the three coffins and arrives at some very interesting conclusions about (1) how we decide () consideration of the consequences of our decisions and () using logic to see past the obvious to arrive at good outcomes. Choosing based on appearances, like the Prince of Morocco, or choosing based on faulty logic and selfcentric interests like the Prince of Arragon, didn’t win the hand of the fair maiden. Instead, Freud examined the three casket analogy and arrived at conclusions that you can apply to your own social media marketing campaign. First, always choose the lead casket. Look beyond the obvious to discover the substance of social media as part of marketing a web site. Second, choose wisely. Indeed, the Prince of Arragon employed a bit of logic in choosing the silver Look for the true value, employ impeccable logic in making your choice and provide your following with substance, not glitter. Be passionate and transparent and seek out conversation and debate. coffin that promised him what he was worth.Well, your pings and posts to social sites aren’t worth anything according to Freud, unless they provide value, i.e., aren’t self-serving. Finally, choosing the least superficial course (the lead casket) also lead to Bassanio’s success, something Freud is quick to point out. The one who saw intrinsic value won the hand of Portia, or in the case of social media, “Bassanios” win followers and build business by using social marketing to benefit others. So what are you when it comes to LinkedIn, Facebook, Naymez and other social sites? Are you’re a Prince of Morocco who only sees the surface value of what’s available? Are you a Prince of Arragon who thinks he’s got social media (and a silver casket) locked up tight.  www.digitaldaya.com