Shakespeare

Or are you a Bassanio, who sees the underlying value of a lead casket or a social site like Brightkite? You are if you provide good information instead of constantly hyping your product. Freud uses Shakespeare’s allegory as an example of the consequences to our decisions and points out that those who are able to see substance beyond form, the way Bassanio did, win in the end. So, learn from the Bard and from the father of psycho-therapy. Choose the lead coffin. Choose substance over form in your social marketing. Put the needs of others before your own and keep the objectives of your readers always at the fore front. It worked for Shakespeare’s Bassanio, it worked for Sigmund Freud and it’ll work for you. Choose the lead coffin when it comes to your approach to social media – always. Look for the true value, employ impeccable logic in making your choice and provide your following with substance, not glitter. Be passionate and transparent and seek out conversation and debate. Shakespeare never heard of the W, but there are lessons to be learned in his writings, and in Freud’s further elaborations, on how we make choices and cope with the consequences of those decisions. So, what category do you fall into when it comes to social marketing? If you recognize the base value, the underlying substance of the lead coffin, you’ll win the hand of Portia and maybe even win great influence. Go ahead and risk it. Shakespeare would be so proud of you.