Brand Dubai

“Brand Dubai” Pulse Report  About this report  Objective is to assess the state of “Brand Dubai” since the financial crisis in Q4 2009  Provides an understanding of current feelings and opinions around Dubai within the general public around the World  Analyzed nearly 3/4 million (725,000) postings on the Internet referencing Dubai  In-depth review of the last 6-9 months (May 2010 to Dec 2010)  Benchmark used to capture progress is Nov 2009  Covers all online media channels (including Blogs,Twitter, Social Networks,Video, Forums, and Mainstream News sites)