Brand Dubai

“Brand Dubai” Pulse Report  Implications & Recommendations  Dubai has a strong supportive following on the “social web” that the authorities could leverage to:  thwart “Dubai bashing” news sources  clarify misconceptions  help to spread important communications and positioning from official sources  effect desired changes is perception and opinion  Dubai should look to educate its residents, citizens, and friends on how to participate in online discussions affecting Dubai and raise awareness on key topics impacting Dubai