Brand Dubai

“Brand Dubai” Pulse Report  Implications & Recommendations  The authorities in Dubai would benefit in developing core social media capabilities to :  track and listen in on all online conversations regarding Dubai  develop a “Brand Dubai” sentiment index to clearly measure and manage Dubai’s online reputation  identify & respond to negative sentiment so as to change unwanted perceptions about Dubai  identify & engage with top influencers on the Net to spread and reinforce Dubai’s message  educate public officials to converse directly with citizens, residents, and the global community through approved social media channels