Brand Dubai

Brand Dubai Report Methodology  Signifies the emotions, thoughts, views, or attitudes related to Dubai  Expressed as “# of mentions” or postings categorized by:  Neutral  Positive  Negative  Expressed as “word clouds”  Shows the top words associated with Dubai  Size of word indicates frequency of mentions  Shows which media type has the most mentions of Dubai  Online media types cover blogs, vides (e.g.YouTube), images (e.g. Flickr), microblogs (e.g.Twitter), forums, and mainstream news sites (e.g. CNN.com)  Expressed as “%” and in “# of mentions” by media type  Provides focused analysis on the reputation of a particular topic related to Dubai  Topics presented here include  His Highness Sheikh Mohammed 4 Key analyses were prepared to assess the state of online conversations on Dubai: