Brand Dubai

Brand Dubai Sentiment Index Q4’2009  During a one month sample from Nov 19 to Dec 19, 2010, the analysis across all media channels showed overwhelming negative sentiment  ..reaching its high on 11/27 with 95% of all mentions being negative  For the last month of 2009, the ratio of positive to negative sentiment was running 1:3  As a result, highly negative associations of debt, fear, crisis, and worry marred Dubai's once lustrous reputation