Top 10 Rankings 2012

Research Note: World Leader Rankings on Twitter December 2012 2 T World Leaders On Twitter How heads of state are engaging their citizens on the World Wide Web he Digital Policy Council’s (DPC) research continues to provide analyses on world leaders and institutions of government employing social media outlets to discover how they govern and connect with their citizenry. This research note provides an update to the ranking of heads of state engaged on the social media website Twitter.com. The DPC has been tracking this activity since 2009, issuing its first report REAL LEADERS TWEET, its second WORLD LEADERS ON TWITTER: RANKING REPORT in October 2010, and its third WORLD LEADERS ON TWITTER: RANKING REPORT in August 2011. All have examined how heads of state around the world are using this digital platform to engage their citizens. Updates to World Rankings Rushing to embrace Twitter In 2012, the Digital Policy Council observed a tremendous growth in the number of governments embracing social media. As more of the world becomes connected online, world leaders now recognize the opportunities social media holds as an informative and engaging tool. Analyses as of December 2012 reveals that 75%, or three out of four heads of state, were utilizing the social media site Twitter. A total of 123 world leaders out of 164 countries had accounts on Twitter set up in their personal name or through an official government office. In 2011 only 69 out of 164 countries had embraced Twitter. The new figures represent a 78% increase in the number of heads of state and national governments on Twitter from 2011. Figure 1 - Adoption of Twitter Amongst Heads of State

Top 10 Rankings 2012

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