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ePaper created 2012-12-31, 17:51:27 | version 1.24.0
Research Note: World Leader Rankings on Twitter December 2012 8 Conclusion The data we have been tracking for the last three years shows an amazing 93% compound annual growth rate (CAGR) in adoption of Twitter by Heads of State. Based on these growth rates, the Digital Policy Council anticipates penetration on Twitter for world leaders to be nearing 100% in 2013. This would render Twitter as a de facto communication tool for all heads of state. For a leader who a short time ago threatened to shut down social media services in London in the wake of rioting, Prime Minister Cameron’s reversal -- “You’ve got to get with the programme” -- is quite telling. The sheer popularity that social platforms like Twitter possess make it clear that traditional media channels are no longer adequate or in some cases, even effective. Leaders seek to be where their people are, and are recognizing, more than ever, that the options for communicating with their electorate have been redefined. Platforms like Twitter have emboldened users to “think global” in a highly connected global society. Will this type of social interaction transform leaders -- the way they think, and the way they govern? In turn, it is predicted that 21st century social technologies will continue to foster innovation and spur progress toward highly evolved methods of communication. We are also confident that a global political system with all its leaders connected to the public through social media will yield more open, participative and accountable governments.