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Top 10 Rankings 2015

Research Note: World Leader Rankings on Twitter December 2015 17 Conclusion The data we have been tracking for the last six years shows a 33% compound annual growth rate (CAGR) in adoption of Twitter by Heads of State. The CAGR is appreciably reduced from the figure of 93% from the end of 2012 and that of 42% in 2014. Due to the pattern of retrenchment in both 2013 and 2014, the Digital Policy Council views penetration on Twitter for world leaders to have plateaued in 2015. #Hashtags 2015 was a year mired in controversy and tragedy. From the huge outpouring of support on Twitter as people #prayforparis and say they are #notafraid to the First Lady Michelle Obama joining efforts in Nigeria to #BringBackOurGirls kidnapped by Boko Haram to the White House tweeting its commitment to absorb refugees with #RefugeesWelcome – twitter was dominated by hashtags. Other popular hashtags were: #BlackLivesMatter #PlutoFlyby, #FIFAWWC, #LoveWins (#MarriageEquality) #Selfies The #selfie craze only got crazier in 2015. Notable selfies include first ever Papal selfie, Ellen DeGeneres’s celebrity Oscars selfie, the monkey selfie, the first selfie in space, and many more. However, not all of them were celebrated by the Twitterati; the infamous “funeral selfie” with Barack Obama and David Cameron captured by Danish Prime Minister Helle Thorning Schmidt during the funeral ceremony for Nelson Mandela came under attack on the internet. India’s PM Narendra Modi made history with a selfie in the election booth in 2014. Transparency In a recent ruling, Twitter has reversed its stance on politicians’ deleted tweets. Politwoops, a digital archive of public tweets deleted by politicians, is coming back online after reaching an agreement with Twitter. In August 2015, Twitter had shut off access to 31 accounts that chronicled and archived the deleted tweets of politicians, diplomats and embassies around the world. And now, in 2016, the return of Politwoops marks a first step towards transparency. Twitter is now delivering on its promise of demonstrating its commitment to open dialogue, allowing powerful voices to be held accountable in public. Today, Twitter is not just a bulletin board where a campaign staffer can relay political manifesto with the sole aim of garnering votes. It is a platform for political leaders to showcase their individuality, commitment to their country, to advocate the causes they believe in and to connect with real people, as real person would, spelling mistakes et al.

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